Brevity is confidence. Length is fear. In a world where attention is the scarcest resource, “Smart Brevity” is a must-read for anyone looking to communicate more effectively. The world is moving at a faster pace and short attention spans are the norm. Consumers of content don’t have the time, nor want to spend the time, on content unless it is entertaining, meaningful, or valuable. This book will guide you to write more efficiently and create content that is more engaging and easily consumed. In my opinion, the approach taught in this book is a better alternative to the often (and incorrectly) used TL;DR. It cements the teaching by offering practical tips and strategies for delivering powerful messages in a concise and impactful way. After reading this book, you’ll be better prepared to create succinct and engaging emails, posts, messages, or any other form of content that are persuasive and influential. Why It Matters Your communications represent your brand. It is important that y
Elevate Your Career